Nike under fire for 'offensive' Rooney ad

So five people complained to the Advertising Standards Authority on 'religious grounds' within hours of Nike's new Wayne Rooney campaign being launched. Just what Nike wanted, surely? Personally, I think it's a pretty unappealing image. Some players you don't mind seeing with their shirt off – Wayne Rooney is not one of those players. I don't see how you'd find it offensive though?